Friday, 21 March 2014
Fifi Lapin
My main inspiration for this project is the fashion illustrator Fifi Lapin, she uses a character of a bunny in all her illustrations, with the character being the main focus though she is illustrating for fashion to show the clothes. I wanted to use a character to be the main focus in my beauty product brand and be the main part of the posters to advertise the brand.
Monday, 17 March 2014
Research into illustration style
For the second project i am doing - beauty packaging, i looked into new illustrators out of my normal genre for inspiration. I liked the kind of loose sketchy styles of fashion and beauty illustrators, with quirky characters and a carefree sketchy vibe. I want to create this style in my own illustrations as i think it adds a creative twist to beauty packaging and would entice the target audience of young women. I found illustrators such as Lucia Emanuela Curzi and Miminne to be most inspiring as i really liked the style of drawing and the use of watercolours and mixed medias.
Lucia Emanuela Curzi
Louise Okeefe
Miminne
Elena Heschke
Fringe Vilaine
Friday, 14 March 2014
advertisement/product research
vintage beauty and make up advertisements
I like these ads because they include alot of illustration, photography was not popular to use in advertisement in vintage posters. I like the style of the imagery with loose brush strokes and colours of black greys pinks and reds, and they use handwritten text. These kinds of posters are an inspiration for how i want my beauty packaging to look as i want to have it traditional looking and very stylistic.
Modern beauty advertisements.
I want to make the product the star in my illustrations so prefered these kinds of adds that have a large image of the product and in depth details of it with close ups, text, different colours.
I like these adverts for the miss pop range as it shows the whole range of products in one go. i like the colourfull and playfull aspect of the imagery with large accessories, polka dot nails.
I am really inspired by the mac makeup adverts with the playful hand written text, this is something i want to use in my own work. I also like the black and white adverts that only have a pop of colour, this draws attention to the product.
Thursday, 13 March 2014
Wednesday, 12 March 2014
Research into Bear nibbles
For project 1 I am going to do the YCN awards brief for Bear Cereal Packaging design.
I downloaded the project pack online which came with the brief, templates and previous designs.
The deadline for this is 27th March.
Taken from the project pack:
Background
Ever since we launched BEAR, we’ve wanted to make cereal. We felt that nature might have a better alternative to the sugary, salty cereals that were out there already, and so went foraging. Our new BEAR Alphabites are made from six natural ingredients with no refined sugar or salt, and most importantly they taste grrreat.
When we were designing our cereal, we decided that we wanted to create a product that wasn’t just healthy (ticking the boxes for Mums), but also really fun (ticking the box for kids). So we created our cereal letters because we hoped that it would bring a bit of fun to the breakfast table. Letters also did a very nice job of helping kids to learn without them realising that they were doing so, which is something that underpins everything we do. We wanted to approach this in a fun, not scholarly way, as we’ve always found kids learn best when they are finding out something, which doesn’t feel like they’re learning.
In June we launched cereal with eight back of packs that each took a letter theme- e.g. S is for space, I is for Insects and so on - the idea being that each pack would transport kids off into a wonderful new world, jam packed full of facts. With each pack we wanted to bring the letter theme to life, to teach kids something new, and to provide content that would last a good few breakfast sittings. Cereal back of packs on the whole are (dare we say it) a little bit lazy - games that take 2 minutes to complete, or back of packs that speak to parents not kids - and we wanted to give kids a little bit more than that.
The packs have gone down really well with consumers, and we get feedback from parents saying that the kids are reading them religiously and repeatedly. As we get ready to do our next packaging refresh, we feel that we could make the alphabet theme become more focal. Each letter needs to be the hero on the pack. How could you help us make it become a clearer, stronger idea where kids cant wait to find the next letter in the alphabet? We want them to feel excited about finding all 26, and the icing on the cake would be to think of a reason to want to collect them all, something which replaces the need to put toys or other trinkets in the box.
The Creative Challenge
We want you to bring the alphabet to life on the back of our Alphabites boxes. We hope this will appeal to graphic designers and illustrators, but how you approach this is up to you. You might continue the idea of celebrating and editorialising ‘one letter per box’ or you might have ideas that bring in one or more letters at a time. What will the back of your box/boxes look like? How will the content inspire and engage kids? How will you build excitement among kids, and anticipation for future boxes. Will boxes look the same stylistically or will you propose variation from one box to the next?
You might want to focus on helping us do what we’re already doing better, or taking a step back and looking at the Alphabet creatively from a different viewpoint.
Creative Requirements
In the Project Pack you’ll find some examples of our current eight pack backs, along with the their dimensions. We’d like you to produce new back of pack designs in line with information above. You can produce as many designs as you see fit to demonstrate your thinking.
What a great result would look like:
It’d be really bold, brave, gruff, simple and fun.
It would be iconic.
It would really make the alphabet letter the hero on pack.
It would be really educational or crafty in a non-scholarly way and fun for kids, helping them to learn without realising that they were doing so.
It won’t talk down to kids and ideally would thrill and entertain adults too.
It would be enjoyed more for more than one breakfast sitting- kids spend a lot of time reading the back of boxes over the course of a week, how can we keep them entertained?
It would mark us out as being a brand that really loves its consumers.
I looked into the branding and design of Bear products
I downloaded the project pack online which came with the brief, templates and previous designs.
The deadline for this is 27th March.
Taken from the project pack:
Background
Ever since we launched BEAR, we’ve wanted to make cereal. We felt that nature might have a better alternative to the sugary, salty cereals that were out there already, and so went foraging. Our new BEAR Alphabites are made from six natural ingredients with no refined sugar or salt, and most importantly they taste grrreat.
When we were designing our cereal, we decided that we wanted to create a product that wasn’t just healthy (ticking the boxes for Mums), but also really fun (ticking the box for kids). So we created our cereal letters because we hoped that it would bring a bit of fun to the breakfast table. Letters also did a very nice job of helping kids to learn without them realising that they were doing so, which is something that underpins everything we do. We wanted to approach this in a fun, not scholarly way, as we’ve always found kids learn best when they are finding out something, which doesn’t feel like they’re learning.
In June we launched cereal with eight back of packs that each took a letter theme- e.g. S is for space, I is for Insects and so on - the idea being that each pack would transport kids off into a wonderful new world, jam packed full of facts. With each pack we wanted to bring the letter theme to life, to teach kids something new, and to provide content that would last a good few breakfast sittings. Cereal back of packs on the whole are (dare we say it) a little bit lazy - games that take 2 minutes to complete, or back of packs that speak to parents not kids - and we wanted to give kids a little bit more than that.
The packs have gone down really well with consumers, and we get feedback from parents saying that the kids are reading them religiously and repeatedly. As we get ready to do our next packaging refresh, we feel that we could make the alphabet theme become more focal. Each letter needs to be the hero on the pack. How could you help us make it become a clearer, stronger idea where kids cant wait to find the next letter in the alphabet? We want them to feel excited about finding all 26, and the icing on the cake would be to think of a reason to want to collect them all, something which replaces the need to put toys or other trinkets in the box.
The Creative Challenge
We want you to bring the alphabet to life on the back of our Alphabites boxes. We hope this will appeal to graphic designers and illustrators, but how you approach this is up to you. You might continue the idea of celebrating and editorialising ‘one letter per box’ or you might have ideas that bring in one or more letters at a time. What will the back of your box/boxes look like? How will the content inspire and engage kids? How will you build excitement among kids, and anticipation for future boxes. Will boxes look the same stylistically or will you propose variation from one box to the next?
You might want to focus on helping us do what we’re already doing better, or taking a step back and looking at the Alphabet creatively from a different viewpoint.
Creative Requirements
In the Project Pack you’ll find some examples of our current eight pack backs, along with the their dimensions. We’d like you to produce new back of pack designs in line with information above. You can produce as many designs as you see fit to demonstrate your thinking.
What a great result would look like:
It’d be really bold, brave, gruff, simple and fun.
It would be iconic.
It would really make the alphabet letter the hero on pack.
It would be really educational or crafty in a non-scholarly way and fun for kids, helping them to learn without realising that they were doing so.
It won’t talk down to kids and ideally would thrill and entertain adults too.
It would be enjoyed more for more than one breakfast sitting- kids spend a lot of time reading the back of boxes over the course of a week, how can we keep them entertained?
It would mark us out as being a brand that really loves its consumers.
I looked into the branding and design of Bear products
Front of Alphabites cereal box
Previous illustrated backs
Advertisement
Full design of cereal box
Bear Nibbles
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